• Investigation of the status of current competitors in the target market: product ranges, capacities, distribution channels they use, pricing policies, the reactions of competitors to their behavior, the situation of new entrants and exits from the market in the last 5 years, and the reasons for exiting the market,
  • The potential of the market: the volume of the market, its development in the last decade, the effect of conjunctural and seasonal change on the volume,
  • Examining the target audience: determining the target audience, consumption trends, approaches to substitute products, determining the factors affecting the product selection, determining the channels of transportation to the target audience
  • Researching product-specific local legislation and desired standards, researching additional costs that will result in compliance with standards and legislation.